2015年5月11日星期一

What is Product Packaging in Marketing?

Most products have some form of packaging, even if it's just a price tag. In this lesson, you'll learn about the function of packaging, including how packaging is used in marketing. A short quiz follows the lesson.
Packaging defined
Cassandra works for a cell phone company. Her job is to oversee the design of the packaging for her company's cell phones. Packaging serves different functions for products. Packaging serves a practical purpose of helping to store, handle, transport and display the product. Packaging also provides a means to market products. Finally, packaging also involves bundling, which is packaging related products together.
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Packing: Utilitarian Aspects
Cassandra's first concern is to ensure her company's cell phones are adequately protected by the packaging she has designed. Cell phones are somewhat fragile. In other words, they don't take kindly to dropping, and moisture can destroy their functionality. Consequently, Cassandra must ensure that the packaging is designed to protect a cell phone from a fall from a reasonable height and that the package can withstand some modicum of moisture, such as rain. Cassandra must also design a package that is easy to handle and transport.
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Considerations include size, weight, shape and the ability to stack. While odd shaped designs may be attractive from a marketing perspective, they are not efficient for packaging and shipping. Cassandra will have to decide on the trade-offs between function and form. Finally, she will want to make the package tamper-proof to help prevent shoplifting.

Cassandra must be certain that relevant information is included on the packaging as well. She'll need to make sure that the company's name, the product's name, contents and features are displayed on the package for marketing purposes. Instructions for the use of the cell phone will also need to be included. Additionally, legal regulations may require certain warnings be included with the cell phones. Finally, a UPC code will be imprinted on the package.
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Cassandra will thus try to develop a package that protects the cell phones from accidents, tampering and the elements. She will also try to make the packages easy to handle, ship and easy to display on retail shelves. Finally, she'll make sure relevant information is included on the package that will comply with legal requirements and also help with marketing.

Packaging: Marketing Opportunities
Cassandra also wants to capitalize on the marketing opportunities that packaging can provide. This is the fun part of Cassandra's job. Cassandra's main goal is to use the packaging to attract potential customers to the cell phone and to demonstrate its attributes. Product attributes include things such as color, size, graphic designs, price and quality.

Trace chemicals in everyday food packaging

In a study published last year in the journal Environmental Health Perspectives, researchers put five San Francisco families on a three-day diet of food that hadn’t been in contact with plastic. When they compared urine samples before and after the diet, the scientists were stunned to see what a difference a few days could make: The participants’ levels of bisphenol A (BPA), which is used to harden polycarbonate plastic, plunged — by two-thirds, on average — while those of the phthalate DEHP, which imparts flexibility to plastics, dropped by more than half.

The findings seemed to confirm what many experts suspected: Plastic food packaging is a major source of these potentially harmful chemicals, which most Americans harbor in their bodies. Other studies have shown phthalates (pronounced THAL-ates) passing into food from processing equipment and food-prep gloves, gaskets and seals on non-plastic containers, inks used on labels — which can permeate packaging — and even the plastic film used in agriculture.
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The government has long known that tiny amounts of chemicals used to make plastics can sometimes migrate into food. The Food and Drug Administration regulates these migrants as “indirect food additives” and has approved more than 3,000 such chemicals for use in food-contact applications since 1958. It judges safety based on models that estimate how much of a given substance might end up on someone’s dinner plate. If the concentration is low enough (and when these substances occur in food, it is almost always in trace amounts), further safety testing isn’t required.
Meanwhile, however, scientists are beginning to piece together data about the ubiquity of chemicals in the food supply and the cumulative impact of chemicals at minute doses. What they’re finding has some health advocates worried.

This is “a huge issue, and no [regulator] is paying attention,” says Janet Nudelman, program and policy director at the Breast Cancer Fund, a nonprofit that focuses on the environmental causes of the disease. “It doesn’t make sense to regulate the safety of food and then put the food in an unsafe package.”
A complicated issue
How common are these chemicals? Researchers have found traces of styrene, a likely carcinogen, in instant noodles sold in polystyrene cups. They’ve detected nonylphenol — an estrogen-mimicking chemical produced by the breakdown of antioxidants used in plastics — in apple juice and baby formula. They’ve found traces of other hormone-disrupting chemicals in various foods: fire retardants in butter, Teflon components in microwave popcorn, and dibutyltin — a heat stabilizer for polyvinyl chloride — in beer, margarine, mayonnaise, processed cheese and wine. They’ve found unidentified estrogenic substances leaching from plastic water bottles.
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Finding out which chemicals might have seeped into your groceries is nearly impossible, given the limited information collected and disclosed by regulators, the scientific challenges of this research and the secrecy of the food and packaging industries, which view their components as proprietary information. Although scientists are learning more about the pathways of these substances — and their potential effect on health — there is an enormous debate among scientists, policymakers and industry experts about what levels are safe.

The issue is complicated by questions about cumulative exposure, as Americans come into contact with multiple chemical-leaching products every day. Those questions are still unresolved, says Linda Birnbaum, director of the National Institute of Environmental Health Science, part of the National Institutes of Health. Still, she said, “we do know that if chemicals act by the same pathway that they will act in an additive manner” — meaning that a variety of chemicals ingested separately in very small doses may act on certain organ systems or tissues as if they were a single cumulative dose.

The American Chemistry Council says there is no cause for concern. “All materials intended for contact with food must meet stringent FDA safety requirements before they are allowed on the market,” says spokeswoman Kathryn Murray St. John. “Scientific experts review the full weight of all the evidence when making such safety determinations.”
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Hard to measure
When it comes to food packaging and processing, among the most frequently studied agents are phthalates, a family of chemicals used in lubricants and solvents and to make polyvinyl chloride pliable. (PVC is used throughout the food processing and packaging industries for such things as tubing, conveyor belts, food-prep gloves and packaging.)
Because they are not chemically bonded to the plastic, phthalates can escape fairly easily. Some appear to do little harm, but animal studies and human epidemiological studies suggest that one phthalate, called DEHP, can interfere with testosterone during development. Studies have associated low-dose exposure to the chemical with male reproductive disorders, thyroid dysfunction and subtle behavioral changes.
But measuring the amount of phthalates that end up in food is notoriously difficult. Because these chemicals are ubiquitous, they contaminate equipment in even purportedly sterile labs.

In the first study of its kind in the United States, Kurunthachalam Kannan, a chemist at the New York State Department of Health, and Arnold Schecter, an environmental health specialist at the University of Texas Health Science Center, have devised a protocol to analyze 72 different grocery items for phthalates. Schecter won’t reveal the results before they’re published — later this year, he hopes — except to say he found DEHP in many of the samples tested.

Perhaps the most controversial chemical in food packaging is BPA, which is chiefly found in the epoxy lining of food cans and which mimics natural estrogen in the body. Many researchers have correlated low-dose exposures to BPA with later problems such as breast cancer, heart disease and diabetes. But other studies have found no association. Canada declared BPA toxic in October 2010, but industry and regulators in the United States and in other countries maintain that health concerns are overblown.

Last month, the FDA denied a petition to ban the chemical, saying in a statement that while “some studies have raised questions as to whether BPA may be associated with a variety of health effects, there remain serious questions about these studies, particularly as they relate to humans and the public health impact.”

The fact that a plastic bottle or bag or tub can leach chemicals doesn’t necessarily make it a hazard to human health. Indeed, to the FDA, the key issue isn’t whether a chemical can migrate into food, but how much of that substance consumers might ingest.

If simulations and modeling studies predict that a serving contains less than 0.5 parts per billion of a suspect chemical — equivalent to half a grain of salt in an Olympic-size swimming pool — FDA’s guidance does not call for any further safety testing. On the premise that the dose makes the poison, the agency has approved a number of potentially hazardous substances for food-contact uses, including phosphoric acid, vinyl chloride and formaldehyde.
Emerging science
But critics now question that logic. For one thing, it doesn’t take into account the emerging science on chemicals that interfere with natural hormones and might be harmful at much lower doses than has been thought to cause health problems. Animal studies have found that exposing fetuses to doses of BPA below the FDA’s safety threshold can affect breast and prostate cells, brain structure and chemistry, and even later behavior.
According to Jane Muncke, a Swiss researcher who has reviewed decades’ worth of literature on chemicals used in packaging, at least 50 compounds with known or suspected endocrine-disrupting activity have been approved as food-contact materials.
“Some of those chemicals were approved back in the 1960s, and I think we’ve learned a few things about health since then,” says Thomas Neltner, director of a Pew Charitable Trusts project that examines how the FDA regulates food additives. “Unless someone in the FDA goes back and looks at those decisions in light of the scientific developments in the past 30 years, it’s pretty hard to say what is and isn’t safe in the food supply.”
FDA spokesman Doug Karas in an e-mail interview said that before approving new food-contact materials, the agency investigates the potential for hormonal disruption “when estimated exposures suggest a need.” But FDA officials don’t think the data on low-dose exposures prove a need to revise that 0.5 ppb exposure threshold or reassess substances that have already been approved.
Another criticism is that the FDA doesn’t consider cumulative dietary exposure. “The risk assessments have been done only one chemical at a time, and yet that’s not how we eat,” Schecter notes. (Karas counters that “there currently are no good methods to assess these types of effects.”)
“The whole system is stacked in favor of the food and packaging companies and against the protecting of public health,” Nudelman, of the Breast Cancer Fund, says. She and others are concerned that the FDA relies on manufacturers to provide migration data and preliminary safety information, and that the agency protects its findings as confidential. So consumers have no way of knowing what chemicals, and in what amounts, they are putting on the table every day.
It’s not just consumers who lack information. The companies that make the food in the packages can face the same black box. Brand owners often do not know the complete chemical contents of their packaging, which typically comes through a long line of suppliers.
What’s more, they might have trouble getting answers if they ask. Nancy Hirshberg, vice president of natural resources at Stonyfield Farm, describes how in 2010, the organic yogurt producer decided to launch a multipack yogurt for children in a container made of PLA, a corn-based plastic. Because children are particularly vulnerable to the effects of hormone disrupters and other chemicals, the company wanted to ensure that no harmful chemicals would migrate into the food.

Stonyfield was able to figure out all but 3 percent of the ingredients in the new packaging. But when asked to identify that 3 percent, the plastic supplier balked at revealing what it considered a trade secret. To break the impasse, Stonyfield hired a consultant who put together a list of 2,600 chemicals that the dairy didn’t want in its packaging. The supplier confirmed that none were in the yogurt cups, and a third party verified the information.

Freinkel is the author of “Plastic: A Toxic Love Story.” This article was produced in collaboration with the Food and Environment Reporting Network, an independent, nonprofit news organization producing investigative reporting on food, agriculture and environmental health.

Healthcare packaging news

Physical testing of Medical Packaging Copyright © 2012 MOCON Inc. This document and its entire content are the property of MOCON Inc. I n a world full of hungry microorganisms, it is critical that medical devices, designed to heal, do not inadvertently do the opposite by infecting the patient. To prevent infection, a device’s packaging or “sterile barrier system” must maintain sterility over the product’s entire shelf-life. In fact, packaging can be the weak link in the chain of steps designed to keep a product sterile from production to final use. Traditional Sterility Testing Responsibility for maintaining safety and sterility is shared by development engineers, packaging developers, packaging managers, product managers, and quality auditors. A traditional way of testing a package’s sterile barrier system at any point in its life has been to bathe it in a contaminated solution and then test by culturing the contents to be sure that microbes have not penetrated the package.  
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 While workable, this microbial challenge testing has several drawbacks. First, because culturing is a growth process, it is invariably time consuming. Second, errors in handling the package or its contents in the testing process can lead to accidental contamination and hence, costly false positives. Finally, there is also a risk of false negatives if the microbes used in testing behave differently than expected.
Opening the Door to Integrity Testing For all these reasons, there has long been discussion of using package integrity testing instruments to support or replace traditional sterility tests. In 2008, the FDA finalized guidance regarding “container and closure system integrity testing...as a component of the stability protocol for sterile products.” The guidance states that physical testing can be used to verify that seals are leak free and continuous. In its guidance, the FDA lists four advantages of container and closure system integrity tests. These include:
  • the ability to “detect a breach...prior to product contamination”
  • the ability to “conserve samples that may be used for other stability tests”
  • the fact that they “require less time than sterility test methods”
  • the fact that “the potential for false positive results may be reduced” But integrity testing offers other benefits as well. Like traditional microbial challenge testing, it can be used during package development for periodic checks on production or when critical events occur. Unlike microbial challenge, however, integrity testing doesn’t incur the delay required for culturing, making it far more convenient and usable. Nor does it require highly trained specialists or incur the same risk of operator error. Ease of testing means packages can be tested more often over their anticipated lifecycle. This can be critical for packaging that is shipped, handled, and otherwise challenged in ways that may affect its ability to keep contents sterile.
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 Package integrity testing using instrument methods can be more sensitive, repeatable, and reproducible and, therefore, more reliable. The FDA’s guidance notes specific limitations of traditional sterility testing including:
  • the fact that they “will only detect viable microorganisms present at the time of the test”
  • the fact that these organisms “can only be detected if they are capable of growth in the specified culture medium

Forecasting the healthcare packaging market from 2015-2025
Visiongain offers prospects for leading companies in over-the-counter and prescription pharmaceuticals, and medical equipment.
The global healthcare packaging market will reach a value of $101.3 billion in 2015 and will grow at a Compound Annual Growth Rate of 6.3% between now and 2025, says a new report from visiongain, a London-based business intelligence provider.
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“Healthcare Packaging Market Forecast 2015-2025,” notes that strong growth in the healthcare sectors around the world and increasing functional requirements for healthcare packaging products are some of the key growth factors in the global healthcare packaging market. A global ageing population, changing lifestyles, and the increasing prevalence of chronic diseases will strengthen the demand for healthcare products and services, stimulating growth in the healthcare packaging market.

Other important drivers of growth include the increasing incomes and higher living standards in emerging markets such as China and India, where the healthcare packaging market has recently exhibited double-digit growth rates. Despite the rapid growth observed in the emerging economies, we forecast the U.S. will lead the healthcare packaging industry throughout the forecast period.
Materials, package type predictions

Plastics will hold the greatest market share in the materials healthcare packaging market, mainly due to their cost effectiveness and high adaptability. Visiongain expects this submarket to continue exhibiting fast growth throughout the forecast period. Glass as a healthcare packaging material will be gradually replaced by other substitutes like plastics

In the healthcare packaging market by type, the prefillable syringes submarket will see the strongest growth, predicts visiongain. Meanwhile, the parenteral vials and ampules submarket will continue to be the second-fastest growing market.

The booming biologics market, where injection is normally the delivery method of choice, is the main growth driver of these two markets.

Market restraints

The global healthcare packaging market does face many restraints, however. The widespread cost containment measures placed on healthcare expenditure by governments is placing an increasing cost pressure on the healthcare packaging market. Changing regulations in the healthcare sector can also have major effects on the way healthcare packaging manufacturers operate.

Furthermore, greater buyer power and more intense competition within the healthcare packaging industry have resulted from the healthcare industry consolidation.

Future forecasts

What is the future of the healthcare packaging market? Visiongain's 306-page analysis contains quantitative content that provides analysis and illustrates new opportunities and potential revenue streams that can companies gain a competitive edge. In addition to market forecasts from 2015 to 2025, the new study shows current market data, market shares, original critical analysis, and reveals insight into commercial developments. The report provides 224 tables, charts, and graphs, and provides two exclusive expert company interviews from Walter Berghahn, Executive Director of the Healthcare Compliance Packaging Council (HCPC), and President of SmartRmeds for Life, and from Dr. Laura Bix, Associate Professor at the School of Packaging at Michigan State University and adjunct associate at Clemson University.

The report also explores the factors affecting product developers, the value chain, and describes the forces influencing market dynamics. It observes the strengths, weaknesses, opportunities and threats (SWOT) affecting the industry and product advances. The report dives into the subjects of R&D strategy, technological issues and constraints, supply and demand dynamics, increasing specialization by leading players, advances in product quality, and demographic changes. It identifies companies in in the healthcare packaging business that it believes hold the greatest potential.

2015年5月8日星期五

Meaningful Gift Boxes

Gift box was expressed in terms of gifts for family and affection for the main purpose of practical gift packaging, is a function of packaging of the extension of social needs. Gift box is the embodiment of the heart, we made love love gifts or buy goods, without exception are a can reflect the effect of packaging, or romantic, mysterious, or surprise, or shock, when you open it slowly open the secrets of your heart are forest, show him that you want to express different thoughts, this is the meaning of gift boxes.
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Because of the gift box is a function of packaging the extension of social needs. So it not only has the effect of packaging and part highlights the role to a certain extent, is the degree of exquisite gift boxes, and increase of commodity value is proportional to the, to some extent, weakens the use value of goods. On the protection of goods and general packaging, to highlight the value will be used more expensive and beautiful lining to protect goods, such as silk, etc. In the circulation is not so convenient, general packaging gift value is relative taller, on the circulation cost will be high, such as collision free, free of deformation, etc. Is no doubt in beautification products to attract customers with high influence
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Gift packaging design is a very popular nowadays. A new concept of gifts. Gift box is not the real product, but is 15-20 CARDS, each card represents a kind of leisure activities, independently by the receiver of the gift box according to his be fond of. This concept was introduced into China by European countries such as France and Belgium, gift companies in the mainland have French Dan LAN, box affection box, such as huge market potential. Is different from the traditional gift, free experience in gift box is a series of selective enjoy and service all kinds of gifts is a unique experience. General optional experiential gift boxes exquisite exquisite appearance, each box has nice card or optional manual, represents a dozen business and its services.
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Customize type experience gift box was born in 2003 in France, in a short time became popular gifts pattern of the whole European market, and gradually spread to Japan, Brazil, the United States, Australia, etc. Such as dakotabox in France and French company has just entered the Chinese mainland market Dan haze shed, etc., to provide recreational activities, with the characteristic of the French to provide clients with thoughtful service experience
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Experience the content Hotel, restaurant, beauty, health, sports, outdoor and other multiple categories, every experience after careful selection Hotel suite, for example, service experience, experience in the food and wine SPA club, SPA, restaurant and nursing experience, experience hair salon, photography services, golf experience, paragliders, hot air balloon experience, diving experience, experience yoga course, fencing, etc
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Along with our country reform and open policy unceasingly thorough, the increasingly frequent international communication, international politics, economy, culture, sports, business, religious activities are increasing, requirements to the packing of the products is higher and higher, which extends the packaging as a supporting industry matures, showing a broad space for development and market prospects. Gift box of the application of the product is very rich, is extremely widespread, China as a formal state, advocating "courtesy on one side only lasts not" since ancient times, the only gift market, has a huge market capacity and room to grow.

Chocolate and chocolate box

Chocolate is a transliteration loanwords, Chocolate (guangdong cantonese region as "Chocolate"). Main raw material is cocoa beans (like the coconut fruit, blossom on the tree trunk), its origin is very early, vogue began in Mexico, emperor dynasty last emperor mont, chocolate was worship society, like in pepper, chilly, vanilla bean and spices added in beverage, foaming, and take the gold cup to drink every day 50 cc, it is to belong to members of the court of beverage, its scientific name Theobroma has the meaning of "drink of the gods", is seen as a strong heart, diuresis, potions, activation of the protein in gastric juice decomposition enzyme is sex role, can help digestion.
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Drinking is the earliest Maya, and was originally produced by Mexican, Spanish explorers in the early 16th century Dutch nando cortes in Mexico found that local Aztec king drinking an cocoa beverage made of flour and spices, cortez back to Spain in 1528, after tasting and planted trees on an island in west Africa. Spaniards would cocoa grinding into powder, added water and sugar, after heating is made into beverage called "chocolate", is popular among the masses. Its producing method by Italian society soon, and soon spread across the whole of Europe.
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Love reason folding edit this paragraph Reason 1: romantic (American) Love is chocolate, love is the heart melting. In lovers bathed in love heart, chocolate is known as "chocolat", it is the valentine's day roses to match the most precious gift. Chocolate sweet sweet like ripples in the lovers heart sweet feeling, it has a childlike innocence, sweet woman morbidezza enchanting, or is a man of great depth. As long as you tried, the taste will linger in your heart for a long time, is he, she, it, or chocolate. Reason 2: Youth (Youth) Wonderful happiness of youth, a beautiful appearance, beautiful mood and a beautiful story. Remember to meet my friends that succumb to mood? As colorful as cheerful M&M 's chocolate. These little color, bright color is their inherent nature, sharing joy is the essence of them. They are, there is laughter.
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Chocolate is good for the protection of the teeth. The scientists found that the tannins in the beans can reduce the production of dental plaque, and helps prevent cavities. Milk chocolate is rich in protein, calcium, phosphorus, potassium and other minerals. These material all is good for the enamel of teeth. Chocolate cause cavities are less likely, this is because the chocolate in the oral cavity is cleared faster, thus reducing the it and tooth contact time.
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Reason # 4: Energy (Energy) Chocolate is sports and ideal energy and dietary supplements when you travel. Sports nutrition research has shown that before exercise, chocolate added to the body's energy can make the muscles and liver glycogen in the full state, thus to improve performance. And after the movement, chocolate can supply people in sports consumption of energy in a timely manner, delay fatigue, is conducive to physical recovery after movement. Chocolate also contains calcium, phosphorus, magnesium, iron, zinc and copper and other minerals. They will promote the oxygen in the blood circulation, in time for your supplement nutrients in sports consumption.
Reason 6: Love (the Love) Affection and love is the human eternal topic. People use chocolate transfer is a kind of mood, a feeling, a kind of happy to enjoy with family and friends sincerely happy.

Perfume with her clothes

Perfume is a mixture of essential oil, fixative and ethyl alcohol and acetic acid liquid, used to make objects (usually the body parts) with persistent and pleasant smell. Essential oils from plants and flowers, extracted by distillation or fat absorption method, also can use with the organic matter of fragrance. Fixing agent is used to blend different kinds of spices, including balsam, ambergris and civet and musk deer glands secretion. Alcohol or ethyl acetate concentration depends on perfume, weak perfume or cologne. The shelf life of perfume, depend on save the environment, avoid light, shade, can be stored for a long time, decades or even hundreds of years.
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In ancient times, humans have used spices to change human body odour of spices used and as the origin of the upper series of smelting patent perfume has forgotten with the passage of time. If in the widespread use of spice process under the influence of the Oriental opened a perfume in the history of the first page, then followed by the arabs invented distillation process made new contribution to the development of perfume. Next, the Crusades French people discovered the existence of the essential oil, and determine the status of France in the perfume packaging today kingdom
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When the real French perfume industry comes from? Based on careful blending essence of French perfume box industry, the emergence of synthetic products can be traced back to the 19th century, one of the most famous is around 1900 to let professor synthesis acetaldehyde. In the twentieth century "s good" in several classic, as a symbol of the birth of perfume they are JICKY (born in 1889, the earliest perfume, yet on the market is still sold), ORIGAN (1905) and the CHYPRE (1917). During the two world wars, senior Fashion start and perfume industry together, each a product embodies the elegant and noble women. Such as N ° 5 (1921) and ARPEGE (1927). Logo is elegant bottle during this period of some high quality packaging, and now has become a major works of the birth of the classic perfume , such as SHALIMAR (1925).
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The Greek Greek mythology the perfume that is invented the perfume, the gods, smell the fragrance represents is the coming of the gods and blessing
The Roman Wealthier Romans pursuit of luxury fashion, they like delicious water on the floor and walls, like horses and dogs for their pet wearing perfume, delicious water to the triumph of the army of the flag. Italy After the 15th century, perfume has been widely used, and start with tallow spices. This fashion soon spread to France, Britain and other European countries. In the 17th century, when Paul Feminis makes a liquid, a kind of extraordinary fragrance pubi amazing because he was living in cologne, Germany, so named "eau DE cologne". Then, love the French clothing and cosmetics is particularly love perfume, perfume and then became the upper-class society cannot little hands of fashion products. The French In the second half of the 19th century, the perfume manufacturing technology is mature, early distillation was replaced by the volatile solvent, especially synthetic spices, was born in France, perfume is no longer limited natural essence, this makes the perfume industry developed rapidly. 
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2015年4月24日星期五

the field of gift box

one. Introduction
Gift boxes is a gift to express affection with the primary purpose of practical gift packaging, is an extension of the social needs of a functional way of packaging. Gift box is reflected in mind, love merchandise we personally do love gift or purchase, and all have an exception to reflect the effect of the packaging, or romantic, or mysterious, or surprise, or shock, when you slow slow to open it like to open your heart's secret forest, he does not show it to you to express the same mind, this is the meaning of the gift box lies.

tow. Function

Because gift box is an extension of the social needs of a functional package approach. So it is not only the role of packaging and to some extent part highlights the role of exquisite gift box is and the extent of the increase is directly proportional to the value of goods, to a certain extent, weakening the value of goods. In the protection of goods and general packaging is almost the same, in order to highlight the value of using more expensive and beautiful lining to protect the goods, such as silk. There is no general circulation in the packaging so easy, relatively high value of the gift, the circulation is bound to spend a high cost, such as collision-free, non-deformation. In landscaping products to attract customers on is no doubt has a high influence.
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three. Material

Gift box packaging materials in accordance with points: paper products, plastic products, metal, wood device packaging, glass containers and composite materials, are generally multi-use paper gift box packaging, which is related to China's traditional culture, our hearts there is a romantic feelings, as if it could express their affection solemnly. And promote green packaging, paper is undoubtedly the most appropriate choice, production, processing simple packaging waste recovery are high.
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four. production process

  1. Design, upon request, culture, as well as characteristics of the product, and so on, to design patterns. 2, proofing, according to the drawings, produce samples. Pay attention to the appearance of a beautiful gift, so the production version of the color is varied, usually a style of gift not only four basic colors and several spot colors, such as gold, silver, these are for spot colors.
  2. handmade baskets packaging, pure original ecology, modern design, durable, low-carbon environment, can be widely used in fruit, mushrooms, eggs, food, and other agricultural and sideline products category Ala specialty packaging.
  3. The election of cardboard, cardboard boxes are generally long cardboard or paperboard to do. High-end wine carton packaging and gift wrap. More with a thickness of 3mm-6mm cardboard with artificial surface decoration laminating adhesive molding.
  4. Printing, gift package is only printed paper, laminating is not printed, most only stain is because gift packaging boxes, so the printing process requires very high, the most taboo color difference, dots, rotten edition These affect the aesthetic shortcomings.
  5. The surface treatment, paper gift bag usually do surface treatment, common is a light plastic, too dumb plastic, UV, Varnish, too dumb oil.
  6. beer, beer is a printing process where the more important aspects to associate beer must die cutter to do accurate, if allowed beer, beer side, beer constantly these will affect subsequent processing.
  7. mounted, usually after the first prints are mounted beer, but only after the gift is the first beer mounted, they are afraid to get flower wrapping paper, and second overall appearance exquisite gift boxes, gift boxes laminating must be handmade, which can reach a certain beautiful.
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Five.  new concept of gift box

Gift boxes from the French and English Giftbox Goffret cadeau
Is very popular nowadays.
One kind gifts to new concepts. Gift box which is not a real product, but 15-20 cards, each card represents a leisure experience, organized by the people who receive the gift of independent selection according to their preferences. This concept is from France and Belgium and other European countries introduced to China in the development of mainland France gift box company Dan Lan homes, box situation box ceremony, has a huge market potential.
Unlike traditional gifts, optional experiential gift box is a series of carefully selected luxury and service, presented the section of unique and wonderful experience. General optional experiential gift boxes beautifully compact appearance, are placed in each gift card or optional manual fine, representing more than a dozen businesses and services. The recipient the freedom to choose one of their favorite services. Which is accompanied by a book activities to verify the identity and experience of cards that enable to experience and enjoy free scheduled.
Optional gift box style experience was born in France in 2003, in a short time became popular throughout Europe in the gift mode, and gradually spread to Japan, Brazil, the United States, Australia and so on. For example, in France dakotabox and just entered the China market in France Dan Lan homes, to provide recreational activities has experience of French specialties, providing customers with a pleasant experience attentive service.
Experience content
Hotels, restaurants, beauty, fitness, sports, outdoor and other categories, each one experiences have been a fine selection
For example: hotel suite service experience, the restaurant's food and wine experience, SPA SPA clubs and nursing experience, a hair salon experience, photography services, golf experience, experience paragliding, hot air balloon experience, diving experience, yoga, fencing courses.
Advantages gift
  • The perfect gift: there is always a right for his / her experience activities; valid for one year, time to choose a more flexible
  • Value for money: the market price of a box of each activity are higher than the price of the gift box; top businesses to provide the best quality, the most perfect service
  • Flexible: for any time, occasion, gift event; the recipient to decide when and where to enjoy
  • People share: with family and friends, business partners share memorable moments
  • Never fade: After a wonderful event experience, unforgettable memories still profound gifts of people carefully selected.
Use
Buy gift box -> gift to each other -> select a gift box experience -> within the validity of the gift box company is scheduled -> experience card and identification card holders access to the business of the selected item to experience consumption.
Six.  Development Trend

With the deepening of China's reform and opening up, international exchanges become more frequent, international politics, economy, culture, sports, business, religious activities increased, on product packaging requirements are high, which extends out of the packaging as a supporting industry increasingly mature, showing a broad space for development and market prospects.
Gift boxes of applications is very rich, extremely broad range of China as a ceremonies, since ancient times, advocating "to reciprocate", only the gift market, it has a huge market capacity and growth. According to conservative estimates, China's annual consumption of more than 60 billion yuan gift, and with China's WTO accession and the successful bid and the people's living standards improve, the gift market will remain stable over a long period of rapid growth. Visible, gift box market space is very broad.