2015年5月26日星期二

The hat history and hat packaging

 Humans have covered their heads since time immemorial.  Initially headwear offered protection from the elements and from injury from falling rocks, weapons or masonry.  Later head coverings became symbols of status of authority.  Soon after hats progressed to become not only a uniform, but also an art form.
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In fashion terms, hats are a very noticeable accessory because the onlooker’s attention is first drawn to the face. A hat is the most noticeable fashion item anyone can wear.  The old saying goes 'if you want to get ahead and get noticed, then get a hat'.  Indeed the word 'ahead' means just that one head further forward.

Since some body heat is lost through the head, in inclement conditions it is important to cover the head. Babies in particular lose heat rapidly through the head, thus ensuring a baby or toddler has a warm covered head in winter is important.

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Millinery has existed in Britain since 1700.  In English courts the term milliner was used and this was derived from the term for travelling haberdashers from Milan in Italy.  These travelling sales people sold all the items necessary to dress and were called millaners.

In France hats were made by hatmakers called chapeliers.  Today the term modiste is used in France.  Today technically a hatmaker makes hats for men

Running parallel to these hat making arts were feather workshops or more correctly workshops called plumassiers where feathers were dyed and made into arrangements from boas to aigrettes to tufts and sprays for both the worlds of fashion and interiors.  Plumes have always been a status symbol and sign of economic stability.

Fortunes were paid by rich individuals for exotic feathered hats.  Gorgeous feathered hats could command as much as £100 in the early Edwardian era.  The Edwardians were masters in the art of excess and the flamboyant hats of the era are a clear example of this.Also the hat packaging has changed a lot, but a as high luxury products, it should be presented with a nice paper box.

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At one point whole stuffed birds were used to decorate hats, but as the new more enlightened century emerged, protests were voiced.  In America the Audubon society expressed concern and in England the RSPB (Royal Society for the Protection of Birds) campaigned for ecological understanding. 


Eventually plumage pleas were heard and Queen Alexandra forbad the wearing of rare osprey feathers at court so that the osprey bird was not plundered for feathers.  For a few years magazines quietly ignored making reference to feathers on hats as women continued to wear them.  But soon the use of other rare bird feathers was banned and thereafter only farmed feathers could be used and only from specific birds.

Etiquette and formality have played their part in hat wearing.  At the turn of the 20th century in 1900, both men and women changed their hats dependant on their activity, but for many ladies of some social standing it would be several times a day. 

Etiquette articles suggest that it would be A disgraceful act to venture out of the house without a hat or even gloves.  One record tells of a young lady venturing out to post a letter without her hat and gloves and being severely reprimanded for not being appropriately dressed.  The post box was situated a few yards from her front garden gate.


In the Edwardian age it did not matter if you were poor or rich, old or a child, whatever the status a person wore a hat, only beggars went bareheaded.  Even militant suffragettes did not campaign without a hat.  The hat would be fairly functional in style and form, but a hat was still worn.

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