one. Introduction
Gift boxes is a gift to express affection with the primary purpose of practical gift packaging, is an extension of the social needs of a functional way of packaging. Gift box is reflected in mind, love merchandise we personally do love gift or purchase, and all have an exception to reflect the effect of the packaging, or romantic, or mysterious, or surprise, or shock, when you slow slow to open it like to open your heart's secret forest, he does not show it to you to express the same mind, this is the meaning of the gift box lies.
tow. Function
Because gift box is an extension of the social needs of a functional package approach. So it is not only the role of packaging and to some extent part highlights the role of exquisite gift box is and the extent of the increase is directly proportional to the value of goods, to a certain extent, weakening the value of goods. In the protection of goods and general packaging is almost the same, in order to highlight the value of using more expensive and beautiful lining to protect the goods, such as silk. There is no general circulation in the packaging so easy, relatively high value of the gift, the circulation is bound to spend a high cost, such as collision-free, non-deformation. In landscaping products to attract customers on is no doubt has a high influence.
three. Material
Gift box packaging materials in accordance with points: paper products, plastic products, metal, wood device packaging, glass containers and composite materials, are generally multi-use paper gift box packaging, which is related to China's traditional culture, our hearts there is a romantic feelings, as if it could express their affection solemnly. And promote green packaging, paper is undoubtedly the most appropriate choice, production, processing simple packaging waste recovery are high.
four. production process
- Design, upon request, culture, as well as characteristics of the product, and so on, to design patterns. 2, proofing, according to the drawings, produce samples. Pay attention to the appearance of a beautiful gift, so the production version of the color is varied, usually a style of gift not only four basic colors and several spot colors, such as gold, silver, these are for spot colors.
- handmade baskets packaging, pure original ecology, modern design, durable, low-carbon environment, can be widely used in fruit, mushrooms, eggs, food, and other agricultural and sideline products category Ala specialty packaging.
- The election of cardboard, cardboard boxes are generally long cardboard or paperboard to do. High-end wine carton packaging and gift wrap. More with a thickness of 3mm-6mm cardboard with artificial surface decoration laminating adhesive molding.
- Printing, gift package is only printed paper, laminating is not printed, most only stain is because gift packaging boxes, so the printing process requires very high, the most taboo color difference, dots, rotten edition These affect the aesthetic shortcomings.
- The surface treatment, paper gift bag usually do surface treatment, common is a light plastic, too dumb plastic, UV, Varnish, too dumb oil.
- beer, beer is a printing process where the more important aspects to associate beer must die cutter to do accurate, if allowed beer, beer side, beer constantly these will affect subsequent processing.
- mounted, usually after the first prints are mounted beer, but only after the gift is the first beer mounted, they are afraid to get flower wrapping paper, and second overall appearance exquisite gift boxes, gift boxes laminating must be handmade, which can reach a certain beautiful.
Five. new concept of gift box
Gift boxes from the French and English Giftbox Goffret cadeau
Is very popular nowadays.
One kind gifts to new concepts. Gift box which is not a real product, but 15-20 cards, each card represents a leisure experience, organized by the people who receive the gift of independent selection according to their preferences. This concept is from France and Belgium and other European countries introduced to China in the development of mainland France gift box company Dan Lan homes, box situation box ceremony, has a huge market potential.
Unlike traditional gifts, optional experiential gift box is a series of carefully selected luxury and service, presented the section of unique and wonderful experience. General optional experiential gift boxes beautifully compact appearance, are placed in each gift card or optional manual fine, representing more than a dozen businesses and services. The recipient the freedom to choose one of their favorite services. Which is accompanied by a book activities to verify the identity and experience of cards that enable to experience and enjoy free scheduled.
Optional gift box style experience was born in France in 2003, in a short time became popular throughout Europe in the gift mode, and gradually spread to Japan, Brazil, the United States, Australia and so on. For example, in France dakotabox and just entered the China market in France Dan Lan homes, to provide recreational activities has experience of French specialties, providing customers with a pleasant experience attentive service.
Experience content
Hotels, restaurants, beauty, fitness, sports, outdoor and other categories, each one experiences have been a fine selection
For example: hotel suite service experience, the restaurant's food and wine experience, SPA SPA clubs and nursing experience, a hair salon experience, photography services, golf experience, experience paragliding, hot air balloon experience, diving experience, yoga, fencing courses.
Advantages gift
- The perfect gift: there is always a right for his / her experience activities; valid for one year, time to choose a more flexible
- Value for money: the market price of a box of each activity are higher than the price of the gift box; top businesses to provide the best quality, the most perfect service
- Flexible: for any time, occasion, gift event; the recipient to decide when and where to enjoy
- People share: with family and friends, business partners share memorable moments
- Never fade: After a wonderful event experience, unforgettable memories still profound gifts of people carefully selected.
Use
Buy gift box -> gift to each other -> select a gift box experience -> within the validity of the gift box company is scheduled -> experience card and identification card holders access to the business of the selected item to experience consumption.
Six. Development Trend
With the deepening of China's reform and opening up, international exchanges become more frequent, international politics, economy, culture, sports, business, religious activities increased, on product packaging requirements are high, which extends out of the packaging as a supporting industry increasingly mature, showing a broad space for development and market prospects.
Gift boxes of applications is very rich, extremely broad range of China as a ceremonies, since ancient times, advocating "to reciprocate", only the gift market, it has a huge market capacity and growth. According to conservative estimates, China's annual consumption of more than 60 billion yuan gift, and with China's WTO accession and the successful bid and the people's living standards improve, the gift market will remain stable over a long period of rapid growth. Visible, gift box market space is very broad.