In the modern business activities, enterprises pay more and more attention to channel terminal, and channel terminal display props, display box ,display shelf, display cabinet, exhibition shelves, booth, island, etc.) on a product image, taste, brand culture plays a very important role.So, how do you use display props improve product taste, achieve high value return on sales?
To answer this question, you must first understand what is display props, I before a display props said: "the display props: as the name implies, is used to demonstrate something or theme props, is to show the tool, the elements, is to show things and subject background, stage, foil; speaking of it this way: if the theme is flowers, the display props is green leaves; if the theme is a picture, it display props is framed, scrolls, frame...; if the theme is beauty, display props is clothing, jewelry.... Any designer's design idea, to express the artistic conception, display box are needed to implement and achieve. Solve the problem of the display props is something. So, he's role, the point, is the scale and beautification, enhance the display props of the item."Choose the wrong thing "this idiom story from a different Angle can also be interpreted as a display props is worth more than the product itself. In fact, at present a lot of consumer goods is on display props, and other relevant advertising to increase product value, the value of the display props are higher than the value of products, the investment of many consumer goods companies to display props greater than the product itself.
At the end of the day, display props is expressed according to the product concept, culture connotation to design, to achieve the purpose of improve product taste, in the design of display props, props also remember just the carrier, is the green leaves, is auxiliary, is packing, not leading role, the it is to be forgotten for the product, so don't really make it "in the design to choose the wrong thing, that is inconsistent with the purpose of the us. Of course, there are also prop is the product, product is props of display props of a smart sales model (ikea is typically this), it could really be sales model is one of the biggest trends in the future.
At the end of the day, display props is expressed according to the product concept, culture connotation to design, to achieve the purpose of improve product taste, in the design of display props, props also remember just the carrier, is the green leaves, is auxiliary, is packing, not leading role, the it is to be forgotten for the product, so don't really make it "in the design to choose the wrong thing, that is inconsistent with the purpose of the us. Of course, there are also prop is the product, product is props of display props of a smart sales model (ikea is typically this), it could really be sales model is one of the biggest trends in the future.
Display props design should conform to the consumers of psychological feeling, different consumers in purchasing psychology and purchasing behavior have their different characteristics.As women want them more influenced by visual feeling, buy environment atmosphere, emphasize "aesthetic feeling" susceptible to emotional function and produce purchase behavior.Therefore, display box design into account, after the product's terminal sales will become more easy.
In the construction of marketing network, product display terminal display props is a top priority, the location of the products on display box, the style is largely determines your sales.And integrated use of effective VI, sound, light, electricity, posters, dynamic display props, to stimulate consumer psychology, active terminal atmosphere, create the scene buying opportunity, increasing the interests of the product, persuasion and authenticity.
In the construction of marketing network, product display terminal display props is a top priority, the location of the products on display box, the style is largely determines your sales.And integrated use of effective VI, sound, light, electricity, posters, dynamic display props, to stimulate consumer psychology, active terminal atmosphere, create the scene buying opportunity, increasing the interests of the product, persuasion and authenticity.
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