Packaging design should change with the market development

How to better implement communication in health food packaging, critical look at:

  Talk to human emotional care

  Interactive personalized marketing gradually become the mainstream of marketing mode, personalized consumption of healthy food packaging design was put forward higher requirements. In today's highly homogenized products, product packaging has the phenomenon of "isomorphism". Consumers focus on healthy food packaging not drawing, not fancy, but see if packaging reflect respect for people's feelings, whether has the affinity, whether in the design reflect the target group grade and way of life. The feast for the eyes and have high grade packaging, natural popular. From this perspective, health food packaging actually take on the responsibilities of psychotherapy, it will reduce the edible psychological pressure, to swallow the efficacy of the effect. This requires designer when designing packaging to deep into life, pay attention to the grasp of human nature.

  

  All show the packing media features

  Health food packaging information has strong pertinence, persistence. Strong expressiveness, high reliability, etc. This should make full use of. But the packaging itself also has many deficiencies, such as poor flexibility, less volume, slow velocity and so on. So in the process of protect food packaging design to comprehensive consideration, the clever choice. On the packaging of certain people to do the last step, we must consider these characteristics which distinguish with other media, to a greater extent mining packaging as a media of communication.

  Global recognition ability

With the speeding up of international trade, body, health food packaging design has reached the international level as much as possible, have the ability to global recognition. But, cannot to globalization and global packaging design, any packaging design has its isolation from the traditional culture background. "Only the nation is the world", package is the only local color will be different, at the counter, shelves to rich visual impact. Packaging reflects the national style, theory and practice has different views, but as long as to understand the fundamental purpose is to communicate better and more consumers, in the process of packaging design will not lose the direction.