candy and it's color packaging

Candy is a sweet pastry, refers to a snack with sugar as the main ingredient. In Asian culture in a broad sense, chocolate and chewing gum as a lot of time will be candy. In western countries, the candy is only use white sugar or maltose pointed down the production of the product. The ancient Europe and even the use of raw materials for the production of honey candy, but because of too much honey is not easy to control the composition and not industrial production. If the fruit or nuts sugar coated, then known as sweets (such as candied fruit).

Candy is a snack food, consumer products group great. Therefore, according to the product's consumer group, the package design is sweet and lively feel, packaging effect to be able to attract the consumer's appetite and desire to buy. Candy packaging has three main functions, one should gloss protection products, fragrance, shape and prolong shelf life; the second is to prevent microbial and dust pollution, improve health and safety of the product; the third is fine product packaging can enhance consumer The desire to buy and commodity value. Below, we will focuses on the importance of carton packaging design candy color when selecting.

Carton packaging, environmental health reflected in the product, packaging simple and elegant, easy access. The candy as a snack food, more time on the starting point of the packaging design should be based on the consumer can bring a fresh visual enjoyment. Therefore, the choice of packaging color, designers often prefer to select the color is more bright and lively visual perception of color, so that not only can attract the eyes of consumers, but also good to be able to bring people to convey candy the importance of happiness and joy.

"Different colors have different effects on people's psychological feelings in candy wrappers, you can take advantage of the impact of color on human psychology, targeted to organize and regulate the relationship between color and color information conveyed through organized commodity, induce, persuade consumer". Apply color "symbolic", can be a good transfer characteristics of goods. Happy, warm, passionate red, appetite, lovely, detached yellow, multiplicity green, refreshing blue, rich purple, clean, elegant, white, solemn black, gray unusual, eye-catching gold and other colors In decorating these factors need to be considered. Constitute a form of organizational performance image, its location and divided the elements and combinations law is the result of image, text, color comprehensive consideration.

Because of the national culture, different religion, consumer awareness of color will vary. Different countries or ethnic perception of color are often subject to the impact the living environment, social culture and so on. Today, a more popular term "Red China", is the impact of Chinese culture has a long history of that, red is considered auspicious, noble color, wedding birthday, festive red are inseparable, and now a lot of product packaging to catch live red this national identity, especially in today's market candy wrapper class, but this consumption is to seize the psychological characteristics of consumers, we followed the Chinese characteristics of the design elements. Therefore, how to accurately grasp the consumer packaging before designing candy hearts degree of preference to color, and on this basis, design can seize the attention of consumers packaging designer before completing the design work require enormous effort to investigate and collect information.

Good packaging to the product can not only bring huge business benefits, but also bring unprecedented visual experience to consumers, in some ways the point of view, this is a win-win situation. Our product design, "coat", it should be considered more of the characteristics of the product itself, as well as consumer psychology, followed can bring business benefits, personally think that the latter's success is based on whether the first two points of the perform well. The so-called benefits, from the people, stop because the people.