Creative perfume packaging design

Perfume is a mixture of essential oils, fixatives and liquid alcohol and ethyl acetate, used to make objects (usually human) has a lasting and pleasing odor. Essential oils taken from flowers and plants, extraction by distillation or fat suction method can also be used organic scented. Fixing agent is used to combine a variety of spices, including balsam, ambergris and civet and musk deer gland secretions gas body. Alcohol or ethyl acetate concentration depends on perfume, eau de toilette or cologne. Perfume shelf life, depending on the storage environment, dark, cool place, can be saved for a long time, decades or even centuries.

The lyrics say, perfume is silent mutual understanding means; chemist, said perfume is complex flavor, acetaldehyde, alcohol and a mixture of aromatic series; costume designer, she said women wearing perfume is the ability to develop additional products fine. In the emotional world, fragrance and color as charismatic, it can be romantic pink, purple fanatic, can also be attractive golden yellow. Each perfume contains an emotion, a feeling that you need to express, its mystery as it has a charm and a smile.

Each has its unique perfume, unique packaging design. Perfume packaging design has three principles, and have different styles of packaging design, and well-known brands of perfume packaging designers typically combine "reflects the temperament perfume", "reflects the brand characteristics," "special outstanding, to attract consumers," these three broad principles to determine the design of the perfume.

 Firstly, Reflect perfume temperament. Any perfume has its own unique qualities, specifically the theme of its unique flavor and designers want to express, as described above, many consumers are preliminary judgment by which the style of  perfume packaging design and taste, lay on the perfume first impression. Therefore perfume packaging designers is to tangible packaging design, the invisible aroma present in people's eyes, so that people can appreciate the most intuitive fragrance unique charm. On the other hand, with the series of perfume bottle, although it will use the same design, but the color and pattern, but due to temperament and their own distinct perfume.

Second, Reflect the characteristics of the brand. Each brand has its own unique culture and design, and their products will be branded imprint, and perfume bottle packaging design, the same should reflect the characteristics of the brand, not only can strengthen the value of the perfume can play a good brand publicity.

Third, Unique outstanding, to attract consumers. As this article mentioned several times, most consumers will by perfume packaging design and set up a first impression of the perfume, the smell of this perfume judgment and decide whether to further understand the perfume. Therefore, a successful perfume packaging designers will reflect on the basis of brand perfume temperament and characteristics of the reaction, design a unique outstanding, perfume packaging to attract consumers.

In summary, the market fragrance designed with a minimalist style, specific styling, color style and exaggerated style of the four different styles, and "reflects the temperament of perfume", "reflects the brand characteristics," "special outstanding, energy attract consumers, "the three principles, the principles of perfume packaging design is the most important and central. Utilize these principles perfume packaging design, it can help to win the favor of consumers fragrance in an array of similar products stand out.